About this course
關於本課程
Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing.
全球每11個工作就有1個是在旅館業，並且預估職缺仍舊持續成長。旅館業的工作經常有著「低薪、少有升遷機會的初階工作」的刻板印象，然而憑藉著不斷創新，對於有才能及相關特質的人而言，機會其實是多且持續增加。
Are you wondering if a career in hotel management, restaurant management, hotel asset management, or services marketing would benefit you? Are you currently working in the industry and seeking promotional opportunities? Enroll now and let Cornell guide your exploration of this exciting industry
您是否好奇在旅館管理、餐廳管理、旅館資產管理、或產品行銷的職務對您有所助益？您目前是否任職於旅館業並尋求升遷機會？現在就趕快註冊，讓康乃爾大學旅館管理學院引領您探索這個令人興奮的行業。
課程長度： 六週
所需時間： 每週二~三小時
課程費用： 全程免費，申請課程證書費用美金49元
授課機構： 康乃爾大學免費線上課程(CornelI X)
課程主題：商業管理
課程難度：初階導論
授課語言：英文
影片字幕：英文
What you’ll learn
您將學習到
- Explore the many wide-ranging career opportunities in hospitality and hotel management
- 探索旅館業界廣大的職缺機會。
- Gain career advice and stories from international industry experts
- 獲得國際產業專家的職涯建議及個人經驗分享。
- Use an analysis tool to evaluate competitors and make strategic decisions
- 使用分析工具來評估競爭者及策略決定
- Analyze factors leading to an own-vs.-lease decision
- 分析「獨立經營」與「特許經營」的考量因素
- Explore distribution channels and pricing strategies
- 探索行銷管道及價格制定策略
- Learn how to select smart, talented employees
- 學習如何選擇聰穎、有才能的員工
FAQ
問答集
Who is the intended audience for this course?
本課程的是為誰而設計的？
The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies
本線上免費課程是給任何尋求提昇的產業人士以及對於旅館業有興趣但所知不多的學員。本課程用來當做旅館業者的職業發展工具也是合適的。
Are there formal prerequisites?
有任何的先備能力或條件嗎？
No. Some proficiency with Excel will be helpful.
沒有。但精通Excel(微軟試算表)會有幫助。
Is there a textbook for this course?
有課程用的教科書嗎？
No. A list of supplemental resources, will be provided.
沒有。但會提供補充教材資源的名單。
What are the topics covered in this course?
該課程的內容涵蓋哪些？
- An Introduction to the Hospitality Industry
- 旅館業介紹
- Strategic Hospitality Management and Innovation
- 策略性旅館管理及創新
- Owners, Operators, and Investors: A Behind-the-Scenes Look at Investing in the World of Hospitality
- 業主、營運者及投資者：投資旅館業的幕後揭密
- Marketing the Hospitality Experience
- 行銷旅館體驗
- Human Resources Management in Hospitality
- 旅館業的人力資源管理
派屈克沈的旅館園地 