(節錄自官網 freddieawards.com )
Introduced in 1988 by InsideFlyer magazine’s Randy Petersen, the “Freddies” are named in honor of Sir Freddie Laker and have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry. The goal of the Freddie Awards is to give voice to the frequent flyer and to honor the efforts of an industry that counts more than 300 million members worldwide.
弗萊迪獎是由 InsideFlyer雜誌創辦人Randy Petersen 所設立，而其「弗萊迪」之名是向弗萊迪 ‧ 雷克爵士(一位英國藉航空創辦人)致敬。該獎項在層級與重要性上已發展完善，並成為旅遊業忠誠常客制度的獎項裡由會員投票產生並最具權威性的大獎。弗萊迪獎的目的在於提供飛行常客們(及酒店集團會員)發聲的機會，並向服務全球超過三億名會員常客的業者們的努力表達敬意。

The iconic “Freddie” trophy graces the lobbies of some of the most respected travel loyalty programs throughout the world. The obelisk-shaped statuette is a symbol of excellence that can only be obtained by exceeding the high expectations of frequent travelers.
這指標性的「弗萊迪」獎座能讓倍受推祟的業者們增添光彩。方尖碑形的獎座(現已改為圓柱形)是卓越的表徵，並且唯有藉由不斷超越常客的高度期待才可保有。

In 1988, thousands of voters cast Freddie Award ballots. Today, nearly 3 million ballots are cast annually. This year, balloting is available in the following languages: English, German, Spanish, French, Chinese, Japanese, Italian, Korean and Arabic. And voters will be able to cast a ballot for their most valuable travel loyalty program in one of three geographic regions: The Americas, Europe/Africa or Middle East/Asia/Oceania. Vote now!
在1988年僅有數千名會員常客投下他們的弗萊迪獎選票。時至今日，已鉅增至每年都有近三百萬張選票的投票程度。而在今年，不論是使用英文、德文、西班牙文、法文、中文、日文、義大利文、韓文或阿拉伯文的常客們均能用他們習慣的語言來投票。選民能以三個地理區域：美洲、歐洲與非洲、中東 / 亞洲 / 大洋洲 當中之一來選出其最珍視的旅行常客計劃。

現在就投下您最神聖的一票，為您最愛的忠誠常客計劃按最多的讚！
p.s.別對國旗太敏感，投到票才是重點。