別了豪華精選 Hotel Danieli認愛四季酒店 頂級奢華酒店集團持續擴點中

*筆者: 本篇是繼2020年5月《新歡舊愛之「夫婦的世界」  業主與酒店集團如何談「分手的藝術」》的資訊更新。酒店開發合作的「分手」,雖然基本上是理性合意所致的結果,且比例上以業主提出為絕大部份,少部份則因業主在經營層面損及管理公司(酒店集團)的權益、聲譽而由管理公司提出終止合作,但這些狀況都已在白紙黑字的合約中清楚註明,加上雙方簽字同意,至於談判桌上的「破口大罵、數落對方不是」的「灑狗血」劇情,比較會像是在「稗官野史」、「江湖上的傳言」中流傳著,會在正式新聞媒體上呈現者也是極少(→若有業者願意跟記者講,一干路人等也樂得看戲、講八卦)。

2020年4月上海浦東四季酒店因業主與四季酒店集團合意自2020年5月15日起終止管理合約,原址換牌為「上海麗晶酒店」,而上海四季酒店(位於上海浦西,中國首間四季酒店,2002年10月開幕)於2020年6月1日起停止營業,原計劃為重新打造嶄新的上海四季酒店,但在2021年5月凱悅集團拿下原址開發權,並以「上海阿麗拉酒店」進駐營運,於是,四季酒店集團在上海市目前暫無任何據點規劃 (附帶一提的是,2006年開幕的上海世茂皇家艾美酒店在2022年1月正式換牌成為上海康萊德酒店,使得上海酒店市場近幾年持續有「新陳代謝」之貌)。但即便是在這二、三年全球疫情大流行期間,四季酒店集團仍持續拓展全球據點,在酒店及私人住宅業務持續分進合擊,2020年有了台北四季酒店的開發合作案,而本篇主角Hotel Danieli則是從今年1月起在國際旅館業界掀起討論,但最終在今年6月定案。旅館酒店更換品牌是常見的業界生態,不論是業主收回自己經營成為獨立自營旅館,或是由A品牌換成B品牌,就看業主的評估考量及各酒店集團間的競爭角力,而即便「死會」也有可能「死會活標」,只要業主覺得「算得合(台語)」或是新的管理公司(旅館集團)更具有競爭力,可帶來新價值與長期的收益(→這就不是「賣老臉」,「看似有名」就可以辦得到的)。
萬豪集團以「豪華精選(The Luxury Collection)」對於Hotel Danieli的管理最早可追溯至1997年喜達屋集團收購ITT 公司*起算在2005年,喜達屋集團將Hotel Danieli的物業所有權售予義大利地產開發商The Statuto Group,但仍保有Hotel Danieli的管理權,於是,在萬豪集團收購喜達屋集團之後,自然接續管理Hotel Danieli。
*筆者按:當時 ITT公司持有義大利奢華酒店集團 C.I.G.A. (Compagnia Italiana Grandi Alberghi 或 Italian Grand Hotels Company) 70%股份,因此喜達屋集團也因收購案而掌管不少歐洲高級酒店,包括威尼斯的The Gritti Palace、米蘭的The Principe de Savoia以及本篇主角Hotel Danieli等。後來喜達屋集團於2000年完整收購C.I.G.A. 所有股份,並在2002年開始逐步「處置」原C.I.G.A.旗下的酒店資產,但維持既有的管理合約。
上述的種種是否給我們任何新的想法?在現實上新購土地或建物(暫)不可得之前提下(包括因法規限制的保護區,如墾丁),「更換品牌」是一種方式,但業主(不動產持有人或承租人)必須考量到停業改裝時期的成本投入與資金消耗,而這對於較大規模的開發商而言(如本文的 Statuto Group),相對比較「不痛」(但收益確實會減少),因仍有其他資產持續挹注收益。另外,四季酒店集團為許多歷史經典酒店開放了一個「類軟性品牌」的方便之門─ 不抺去既有的名稱,僅附加上品牌副標,但其餘是四季酒店標準的管理模式,這在麗思卡爾頓酒店也可以見到 (甚至不加品牌副標),但前提是:「你必須夠格才行」。而對於換牌話題的「異想」,安縵集團或許可以考慮看看將太魯閣晶英酒店改為Aman Taroko,至於墾丁夏都沙灘酒店的位置若換成W Kenting,二者應該會成為國內外旅客聚焦的所在,當然,雖然房價要調整至二至三倍起才能符合該二品牌的定位,但品質會更提昇,也更饒富趣味😎。一起來看看四季酒店未來的新據點。
FOUR SEASONS ARRIVES IN VENICE: LUXURY HOTEL BRAND TO EXPAND ITALIAN PORTFOLIO WITH THE ICONIC HOTEL DANIELI
四季酒店進駐威尼斯:頂級奢華酒店品牌以歷史經典的Hotel Danieli 拓展義大利據點

Gruppo Statuto extends long-term partnership with Four Seasons, selecting the luxury brand to manage historic hotel ideally located along Venice’s Grand Canal
義大利旅館開發商Statuto Group擴展與四季酒店集團的長期夥伴關係,選定四季酒店接手管理位於威尼期大運河旁的絕佳歷史地標酒店。June 6, 2022, Toronto, Canada

Restaurant Terrazza Danieli 的景緻  (圖片來源: 集團新聞稿)

Leading luxury hospitality company Four Seasons Hotels and Resorts, and Gruppo Statuto, one of Italy’s preeminent hotel development companies, announce that Four Seasons will assume management of the historic Hotel Danieli. Following extensive renovations, the property will be reintroduced as Hotel Danieli, Venezia, A Four Seasons Hotel in 2025.
全球主要奢華酒店集團之一的四季酒店集團與義大利卓越的旅館開發商之一的Statuto Group共同宣佈四季酒店集團將承接經典的Hotel Danieli 之營運管理任務。在重大的封館改裝之後,Hotel Danieli將於2025年以「Hotel Danieli, Venezia ,四季集團旗下酒店」之名再度回到威尼斯。

Located in the Riva degli Schiavoni region of Venice along the Grand Canal, adjacent to Piazza San Marco, the Hotel consists of three buildings: the 14th century Palazzo Dandolo and two 19th century additions linked by bridges – Palazzo Casa Nuova and Palazzo Danieli Excelsior. Hotel Danieli’s rich heritage is on display throughout the property, showcased in the beautifully preserved Venetian Gothic style architecture, along with art and antiques from throughout the property’s history.
Hotel Danieli住於威尼斯的斯拉夫人堤岸區,一旁就是威尼斯大運河,並且緊鄰聖馬可廣場,該酒店是由三棟建築體所組成:一棟建於14世紀的Palazzo Dandolo以及二棟建於19世紀並以橋樑接連的增建樓─ Palazzo Nuova和Palazzo Danieli Excelsior。Hotel Danieli 豐富的歷史文化遺產在酒店處處可見,像是保存完善的威尼斯歌德式建築以及酒店在歷史發展下所留存的古董、藝術品。

“Italy is a beloved and important destination for luxury travellers, and we have been capitalizing on the strength of this market with property enhancements and incredible new additions to our portfolio – many of them in collaboration with our long-term partners, Gruppo Statuto,” says Bart Carnahan, President, Global Business Development and Portfolio Management, Four Seasons Hotels and Resorts. “With Hotel Danieli, we are adding another iconic property to our Italian portfolio, where we will honour the historic legacy of this Venetian landmark while also introducing the exceptional Four Seasons service experience to one of Italy’s most popular destinations.”
四季酒店全球開發及據點管理部門總裁 Bart Carnahan表示:「義大利對於頂級高端客層是個倍受喜愛及重要的旅遊目的地,而我們已持續投注心力在這個市場上,除了強化既有的酒店服務,並且增添絕佳的新酒店據點─其中有許多間是與我們的長期夥伴Statuto Group合作的。 藉由Hotel Danieli,我們正為四季集團在義大利的據點增添另一間經典的酒店,除了向這個威尼斯地標建築的歷史傳承致敬外,同時也把四季集團獨有的服務體驗帶到義大利最負盛名的目的地之一。」

位於威尼斯大運河旁的Hotel Danieli (圖片來源: 集團新聞稿)

Venice is a significant travel market globally, celebrated for its art, culture and architecture. The city is also known for its unique geography, as it is built on an archipelago of hundreds of islands, some of which are a UNESCO World Heritage Site, connected by bridges and canals. Travellers explore the city via water or on foot, allowing them to take in the extraordinary sights and attractions at every turn.
威尼斯是個全球重要的旅遊市場,並以其藝術、文化與建築而遠近馳名。這城市也以其獨特的地理環境而著稱,因其建立在數以百計的島嶼上,彼此之間以橋樑與運河銜接,有些島嶼被列為聯合國教科文組織的世界文化遺產。來自世界各地的旅客藉由水路或徒步的方式,能以各個角度看見絕佳景緻,探索威尼斯這個城市。

“Hotel Danieli is a renowned and historic property in Venice, and we are confident that our partnership with Four Seasons will help usher the Hotel into its next chapter, maintaining the standard of quality and excellence that guests have come to expect of the Hotel,” says Giuseppe Statuto, owner of Gruppo Statuto. “Together with Four Seasons, our properties in Milan and Taormina have seen great success, and Hotel Danieli will perfectly complement these world-class experiences that are unmatched in Italy.”
義大利Statuto Group老闆 Giuseppe Statuto說:「Hotel Denieli是威尼斯著名的歷史建築與酒店,而我們有信心與四季酒店集團的合作關係能帶領這間酒店發展至新篇章,並且保有品質標準與旅客所期待的卓越服務。我們與四季酒店集團的合作在米蘭及陶爾米納的酒店已見到經營管理上的成就,而Hotel Danieli的開發案將完美地補足這些世界級的住宿體驗,這在義大利市場是無以倫比的。」

Hotel Danieli has a long history of being one of the most luxurious hotels in Venice with an ideal location in the heart of the city. Guests will be a short walk from myriad attractions, including the market stalls of Piazza San Marco, gondola rides along the canal and Basilica San Marco.
Hotel Danieli長久以來是威尼斯最奢華的酒店之一,並且該酒店位於市中心的絕佳位置。賓客們只需要短程徒步就可以造訪眾多景點,包括聖馬可廣場上的市集攤位、搭乘貢多拉遊船途經威尼斯運河及聖馬爾谷聖殿宗主教座堂。

Hotel Danieli 的大廳區(圖片來源: 集團新聞稿)

Guests will be immersed in the splendour of the property from the moment their stay begins, enjoying unique arrival experience on boat via the Grand Canal. Guest rooms feature exceptional views of the Grand Canal, surrounding city and Venice’s Bay. The property also features four restaurant and bar outlets, which also benefit from exquisite views, as well as seven meeting and event spaces.
賓客們從他們入住Hotel Danieli開始將可沉浸在酒店的富麗堂皇中,享有經由大運河搭船抵達酒店的體驗(參見下方影片)。酒店客房以包含城市街景與威尼斯潟湖灣區之絕佳的威尼斯大運河景緻為特色。酒店亦以4個景觀餐廳與酒吧為其特色,而7個多功能的宴會廳也有美景相伴。

The Hotel will undergo extensive renovations prior to reopening as a Four Seasons experience, with renowned designer Pierre-Yves Rochon overseeing the interiors. Rochon has worked on several other historic Four Seasons properties in Europe, including in Florence, Paris, Cap-Ferrat and Megève.  During the renovation period, the property will remain open with select services and amenities available. During this time, the hotel will be operated and managed by Gruppo Statuto under the name The Hotel Danieli, Venezia.
Hotel Danieli在正式以四季酒店重新營運之前將進行全面性的重大改裝,而室內設計的部份會由國際知名的法國設計師Pierre-Yves Rochon負責監製操刀。Rochon已有數個改裝極具歷史(古蹟)的歐洲四季酒店據點之經驗,包括佛羅倫斯巴黎費拉角默熱沃。酒店在改裝期間(預計2023年1月起至2025年)將僅開放部份設施,並以The Hotel Danieli, Venezia之名由業主Statuto Group自行營運管理。

Upon reopening as a Four Seasons experience in 2025, Hotel Danieli, Venezia, A Four Seasons Hotel, will join Four Seasons growing collection of properties in Italy, including Four Seasons Hotel Milano, which recently underwent extensive renovations of its common areas; Four Seasons Hotel Firenze; San Domenico Palace, Taormina, A Four Seasons Hotel; and an upcoming resort in Puglia.
一旦酒店在2025年以 Hotel Danieli, Venezia, A Four Seasons Hotel之名重新開幕,將加入四季酒店集團在義大利持續成長的家族中,包含:近期重大改裝公共區域的米蘭四季酒店翡冷翠四季酒店San Domenico Palace, Taormina 以及即將在普利亞(Puglia,英文Apulia)開幕的四季渡假酒店。

Hotel Danieli 在豪華精選(The Luxury Collection)官網的公告(位於圖下方) (截圖來源: 酒店官網,日期: 2022/06/09)

https://www.youtube.com/watch?v=mnNRuVjjnHI

About Gruppo Statuto (關於Statuto Group)
Gruppo Statuto owns and develops luxury Hotels at the top level of the market. The Group’s activity also includes residential as well as High Street retail developments both in Roma and in Milano. Gruppo Statuto owns some of the most iconic luxury 5-stars hotels in the country, among others, the well-known Four Seasons Hotel Milano; San Domenico Palace, Taormina, A Four Seasons Hotel; the Iconic Hotel Danieli in Venice which will soon undergo an important refurbishment before reopening as a Four Seasons Hotel; the Mandarin Oriental Milano, and the upcoming Porto Cervo which is currently under development; and other Hotel projects which are under development in Roma and Milano city centres.

About Four Seasons Historic Hotels (關於四季集團的歷史經典酒店)
The Four Seasons collection of unique and architecturally important heritage hotels includes buildings whose origins range from the fourteenth to the early twentieth centuries: (四季集團旗下具備獨一無二且重要的建築設計之歷史經典酒店涵括時期自十四世紀至二十世紀早期)

Upcoming historical restorations include the third Four Seasons experience in Colombia with Four Seasons Hotel and Private Residences Cartagena and the conversion of the famed Hotel Formentor in Mallorca, Spain.

https://www.youtube.com/watch?v=KtPlzDUQAfM

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