繼2023年9月的《華爾道夫酒店的經典奢華 希爾頓集團的全球佈局》、2024年2月的《友誼的小船說翻就翻 SLH琵琶別抱 希爾頓擁入懷》之部落格文章後，本篇因近日(7月15日)紐約華爾道夫酒店(Waldorf Astoria New York)的首波「部份」開幕，而將希爾頓集團近年的發展策略與突破藉由網路媒體上的投稿文章進行更新說明與分享。

希爾頓集團自1919年迄今的百年發展歷史中，向來以「自產自銷」的方式，即「自行研發酒店品牌，自行宣傳行銷與開發合作」，經營自家的酒店產品，未若其他大咖同業會運用到併購、結盟合作等商業策略來擴大自身版圖與經濟規模。不過，希爾頓集團近年確實「想通了」，舉措也就「相對大膽」了起來。身為「全品牌」的大型國際連鎖酒店集團，除了晚近的酒店品牌拓展、兼顧業主開發成本與消費者需求的中階與經濟型產品之產出、收購酒店案以外，也有強化品牌的顧客體驗、多元的跨品牌合作與結盟、關注與實踐環保永續議題、回應酒店據點的當地文化需求等策略。一起來看看截至2024年為止，全球總客房數(1268206間)第三、總酒店數第五(8447間)的希爾頓酒店集團在近幾年的新策略與舉措。

Hilton Adds More Hotel Brands, Luxury Cruise And New Dining Options

希爾頓集團新增酒店品牌、奢華郵輪及新的餐飲策略以因應現今產業變局

Some recent moves and partnerships from Hilton are giving it momentum to go beyond its hotel roots and develop itself as a lifestyle brand. Here’s how Hilton Honors members are the first to benefit.

希爾頓集團近年的一些舉措和合作，正使其產生超越既有酒店基業的動力，發展成為一個生活風格的酒店集團。以下是希爾頓榮譽客會會員們將率先享受這些福利的策略操作。

Jul 14, 2025, 08:15am EDT /Updated Jul 14, 2025, 10:23am EDT Forbes by contributor Ramsey Qubein

*筆者按: 由上圖的美國大學樂儀隊或行進樂隊(college marching bands)所推衍的印象深刻之演出最早源自2012年美國超級盃的中場表演 by Madonna，因為YT頻道只看過這個~~表演得很棒。

Hilton is one of the world’s biggest hospitality companies, and its evolution as a brand continues to follow the trends of the traveling public. Younger and more varied demographics are looking for differentiation in design and price point, as well as attention to what is important socially from sustainability to the needs of the neighborhood where hotels are located.

希爾頓酒店集團是全球大型酒店集團之一，其品牌發展始終緊跟著旅遊大眾的趨勢。更年輕、更多元化的族群正尋求旅宿產品在設計和價格點的差異化，同時也關注酒店業在社會層面上，從永續發展到因應酒店所在社區的需求。

To meet that interest, Hilton continues to roll out new offerings, brands and even a new cruise on the Nile. Many of these updates and initiatives were unveiled this spring to travel advisors and industry leaders at the Arabian Travel Market in Dubai.

為了滿足這的顧客需求，希爾頓酒店集團不斷推出新的服務、酒店品牌，甚至還推出了航行在尼羅河上的新郵輪服務。今年春季在杜拜所舉辦的阿拉伯旅遊展上，希爾頓集團向旅遊顧問和產業領袖們公佈了許多集團新訊和舉措。

The hospitality brand has long been known for industry innovation. It launched the first multi-hotel reservations platform in 1948 and the first airport-hotel concept in 1959. And soon, it will expand its offering into uncharted waters for the brand.

希爾頓集團長久以來因其產業創新而聞名。它於1948年推出(採用)了首個多酒店訂房平台，並於1959年推出了第一個機場酒店概念的酒店(當時名稱為San Francisco Airport Hilton)。很快地，希爾頓集團會將其服務拓展到更多的未知領域。

Entering the cruise space (推進至郵輪市場領域)

In a surprise move, Hilton will launch a Nile River sailing under its Waldorf Astoria brand. Starting next year, passengers can take four-to-six night journeys to visit Luxor and the Valley of the Kings, among other famous ancient Egyptian landmarks.

希爾頓集團將推出一項令人驚喜的舉措，以旗下華爾道夫酒店品牌推出尼羅河遊輪產品。從明年(2026年)開始，乘客可以選擇搭乘4到6晚的郵輪行程，沿途可以遊覽盧克索、帝王谷等著名的古埃及地標。

Named the “Waldorf Astoria Nile River Experience,” the five-deck, 29-cabin ship will mirror the upscale experience found at its namesake brand’s hotels around the world. And brand-loyal Waldorf Astoria guests can expect the same amenities you might find in a land-based hotel, including a spa, restaurants serving local fare and even Peacock Alley (the luxe lounge with signature clock unique to each destination at every Waldorf Astoria).

這艘名為「華爾道夫尼羅河體驗」的郵輪擁有5層甲板和29間客艙(套房)，將與全球華爾道夫酒店一樣提供頂級服務體驗。長久熱愛華爾道夫酒店的賓客將享受到與陸地的品牌酒店相同的服務設施，包括水(芳)療中心、提供當地美食的餐廳，甚至還有Peacock Alley酒廊 (這是每間華爾道夫酒店均配置的奢華酒廊，並有依據酒店所在地所設計、標誌性且獨具特色的時鐘）。

The sailing will be operated by a third party, “Middle East for Nile Cruisers,” but will follow the same high standards for which the brand is known. And travelers can earn and redeem their Hilton Honors points for the trip.

華爾道夫尼羅河郵輪服務會由第三方公司「中東尼羅河遊輪公司」(Middle East for Nile Cruisers)經營，但將秉持華爾道夫酒店品牌一貫的高標準。旅客可從華爾道夫尼羅河郵輪服務賺取希爾頓榮譽客會點數以及免費兌換郵輪行程。

Building partnerships with relevant brands (與相關品牌建立合作關係)

Like many travel brands, Hilton has been leaning heavily into the travel partnership space. This means that Hilton is looking to tie up with brands that its Hilton Honors members find relevant, which adds value to the program.

如同許多酒店集團一樣，希爾頓集團一直大力發展旅遊合作領域。這意味著希爾頓集團希望與集團會員覺得適合的品牌合作，從而提升希爾頓榮譽客會的價值。

One of those recent partnerships is with McLaren Racing. Hilton Honors members could bid their points to attend popular racing events, and they could even stay in a McLaren-themed hotel suite at The Trafalgar in London during the British Grand Prix.

希爾頓集團近期的合作夥伴之一是麥拉倫車隊。希爾頓榮譽客會會員可以用點數競標，以參加熱門賽事，甚至可以在一級方程式賽車的英國大獎賽期間入住倫敦特拉法加酒店的麥拉倫賽車主題套房。

These types of tie-ups have only grown since the pandemic when hotel stays were down. “Hotel brands looked to form new partnerships to engage with customers even when they were not staying in one of their rooms,” says Ryan Smith, news managing editor for UpgradedPoints.com.

自新冠肺炎疫情全球肆虐造成酒店入住率下降後，這類的品牌合作才增加。 UpgradedPoints.com 新聞執行編輯Ryan Smith表示：「酒店品牌尋求建立新的合作關係，以便即使顧客沒有要入住酒店客房也能與他們互動交流。」

New to Hilton Honors is AutoCamp where guests can stay in glamping-style accommodations like Airstream vans, cabins and tents while earning and redeeming Hilton points. Locations are in or near national parks and help Hilton to tap into the growing demand for outdoor experiences, especially in summer.

希爾頓榮譽客會所新增的 AutoCamp 服務，賓客可入住 Airstream 廂型車、小木屋和帳篷等豪華露營式*住宿，同時賺取和兌換希爾頓積分。這些住宿地點位於國家公園內或附近，有助於希爾頓滿足日益增長的戶外體驗需求，尤其是在夏季。
*筆者按: glamping = glamorous(華麗的、奢華的) 和 camping(露營)兩字所組成的現代用詞，旅客不需準備露營工具，只要像入住旅館一樣預訂好日期與帳篷房型，帶好個人行李，就能輕鬆入住與體驗大自然，如上述美國的AutoCamp服務。或可參考媒體介紹。

“Hilton is increasingly seeking partnerships that allow them to expand their portfolio without the costs or timeline associated with building hundreds of new hotels,” adds Smith.

UpgradedPoints.com新聞執行編輯Ryan Smith補充說：「希爾頓集團正不斷地尋求合作夥伴，以便他們能夠擴大其產品服務，而無需承擔興建數百間新酒店所需的成本或時間。」

Cross-brand partnerships like these, says Smith, help hospitality companies and their loyalty programs to become more like “lifestyle brands” rather than just hotels to consumers.

Ryan Smith接著說，像這樣的跨品牌合作有助於酒店公司及其忠誠會員制變得更像「生活風格品牌(產品)」，而不僅僅是消費者眼中的旅館酒店。

Other partnerships are designed to appeal to peoples’ interest in health and wellness like dedicated sleep stories available to guests via meditation app Calm and in-room fitness content from Peloton.

其他合作模式則旨在吸引人們對於健康養生的興致，例如透過冥想應用程式 Calm 為客人提供專門的助眠(睡前)故事，以及派樂騰(Peloton)健康科技公司提供室內健身內容。
*筆者按: 可另參 Calm手機應用程式 / 台灣派樂騰(Peloton)健康科技公司

“Alliances between lodging brands and other established consumer trademarks allow for cross-promotion and the ability to leverage each other’s marketing channels and customer bases to increase visibility and expand reach to wider audiences,” says Daniel Lesser, president and CEO of LW Hospitality Advisors. “These types of collaborations can inspire an emotional connection between their brand and consumer identities.”

LW Hospitality Advisors 總裁暨執行長 Daniel Lesser 表示：「旅宿品牌與其他知名消費品牌的結盟合作可以實現交叉推廣，並能夠利用彼此的行銷管道與客戶群來相互拉抬，以增加能見度、擴大產品受眾。這類型的合作可以激發品牌與消費者之間的情感連結。」

Individual hotels, too, are getting creative. Tempo by Hilton Times Square has a new literary tourism package that includes complimentary best sellers chosen by independent East Village bookstore Book Club Bar and several literary-inspired cocktails at the hotel’s Highball Lounge to enjoy during their stay.

希爾頓集團的個別酒店也在發揮創意。紐約時代廣場希爾頓Tempo酒店推出了一項新的文學之旅套裝行程，包含由位於紐約市東村的獨立書店Book Club Bar所挑選的免費暢銷書，以及在酒店館內的 Highball酒吧的幾款由文學作品所發想之特調雞尾酒，供客人在入住期間享用。

Adding brands to its well-known portfolio 在其知名酒店品牌中增添產品合作

Its hotel portfolio includes iconic brands from luxury names like Waldorf Astoria to mid-scale hotels like Hampton by Hilton, now the largest hotel brand in the world with more than 350,000 rooms in 43 countries. Hampton was the first hotel in its category to offer complimentary breakfast, a move other hotel chains in that price point have since followed.

希爾頓酒店集團的品牌組合涵蓋許多標誌性的產品，從華爾道夫酒店等奢華品牌到希爾頓歡朋酒店等中端品牌，而希爾頓歡朋酒店現已成為全球最大的酒店品牌*，在全球43個國家與地區擁有超過35萬間客房。希爾頓歡朋酒店是同類型酒店品牌中首間提供免費早餐的酒店品牌，此後其他同價位的連鎖酒店品牌也紛紛仿傚。
*筆者按01: 全球最大酒店品牌請參考《2025年百大酒店集團榜單》。

So prolific is its Hampton brand that it has more hotels than any other in the Hilton portfolio. Part of what made it popular with consumers was its breakfast, which over recent years has been upgraded to include things like Chobani yogurt smoothies, egg white frittatas and more flavors for its cult-like favorite, make-it-yourself waffle machine. Last year, it even partnered with Paris Hilton to add a limited-time sparkling (with edible glitter) strawberry waffle to its lineup, which was also available for purchase to take home.

希爾頓歡朋酒店品牌影響力巨大，該品牌酒店數已超過同集團旗下的任何品牌。希爾頓歡朋酒店廣受歡迎的部分原因在於早餐。近年來，希爾頓歡朋酒店的早餐不斷升級，新增了Chobani優格冰沙、義式蛋白煎蛋等特色品項，其備受追捧的自製鬆餅機也推出了更多口味。去年，希爾頓歡朋酒店甚至與芭黎絲 · 希爾頓合作，推出了期間限定的草莓鬆餅(含可食用亮片粉)，顧客還可以購買帶回家。

One of the newest brands for Hilton Honors members is Graduate by Hilton with properties in college towns across America. Its differentiating factor of academia and college sports-inspired design is bespoke to each campus. There isn’t any other hospitality brand that uniformly follows a similar design model.

希爾頓集團為其會員所提供的最新酒店品牌之一是Graduate by Hilton，這品牌酒店遍佈美國各地的大學城。其獨特、具差異化的設計靈感源自於學術界與大學的體育運動，並且根據每個校園量身定制。目前為止，還沒有其他酒店集團的產品能夠一致地跟隨類似的設計模式。

And some of its existing brands like Tru and Spark by Hilton are expanding outside of the U.S., especially in Asia and the Middle East. This year alone, 14 Tru by Hiltons will open in Vietnam, bringing the total number of Hilton Honors hotels in its pipeline there to 29. According to travel industry website Skift, this is part of Hilton’s strategy to grow its footprint in the profitable segment of mid-market hotels.

希爾頓集團旗下的一些現有品牌，例如 Tru 和 Spark by Hilton，正在美國以外地區擴張，尤其是在亞洲和中東地區。光是今年(2025年)，越南就將有14家 Tru by Hilton 酒店開業，這使得在越南適用希爾頓榮譽客會的籌備酒店總數達到29家。根據旅遊業網站Skift報導，這是希爾頓集團在收益程度佳的中階酒店市場的部份增長策略。

This year, Spark by Hilton will make its Middle East and Africa debut in Makkah, Saudi Arabia, where Hilton will eventually have 100 properties in the kingdom.

今年，希爾頓Spark酒店將以進駐沙烏地阿拉伯的麥加作為首次進軍中東和非洲市場之作，而希爾頓集團最終將在沙烏地阿拉伯開設100個酒店據點。

“Hilton’s expertise in both luxury and lifestyle, paired with its track record in scaling brands, makes for an exciting opportunity.” (希爾頓集團在奢華與生活風格酒店領域的專業知能，加上其在擴大品牌方面的成績，創造了一個令人振奮的商機。)

-Sydell founder and CEO Andrew Zobler (Sydell 創辦人兼執行長 Andrew Zobler)

NoMad Hotels, one of the brands from hotel developer Sydell Group, will open a new property in Singapore by early 2027, bringing the newly added Hilton brand’s presence to southeast Asia. Hilton acquired a controlling interest in Sydell last year and has plans to expand the NoMad lifestyle brand to as many as 100 properties worldwide.

旅館開發商Sydell集團旗下品牌 NoMad Hotels將於2027年初在新加坡開設一家新的品牌酒店，此舉將把這新進的希爾頓集團品牌之影響力推展至東南亞。希爾頓集團去年(2024年)收購了 Sydell集團大部份的控股權，並計劃將 NoMad 這個奢華生活風格酒店品牌擴展至全球多達100間酒店。

Canopy by Hilton has made its debut in South Africa with Canopy by Hilton Cape Town Longkloof this summer with most rooms facing Table Mountain, Lion’s Head or Signal Hill.

今年夏天，希爾頓嘉諾賓酒店(Canopy by Hilton)以開普敦朗克魯夫希爾頓嘉諾賓酒店首度登陸南非，該酒店大部分客房面向桌山、獅子頭山或信號山等景觀。

Hilton food and beverage upgrades (希爾頓的餐飲服務升級)

Known for the invention of famous menu items like the piña colada (created at the Caribe Hilton in San Juan) and the Waldorf salad (created at Waldorf Astoria New York), Hilton’s culinary programming continues to evolve.

希爾頓因發明了椰林飄香(由聖胡安卡里波希爾頓酒店所發明)和華爾道夫沙拉(由紐約華爾道夫酒店發明）等著名菜單而聞名，其烹飪項目也在不斷發展。

Chef Nobu Matsuhisa and Robert De Niro’s Nobu brand have opened restaurants at two Hilton-family hotels this year including Grand Wailea, a Waldorf Astoria Resort in Maui and Hotel del Coronado in southern California (part of Hilton’s Curio Collection and LXR Hotels & Resorts brands).

今年，日本名廚松久幸信(Nobu Matsuhisa)與影星勞勃狄尼洛所共同創辦的 Nobu餐廳已在2間希爾頓集團旗下酒店開設了餐廳，包括位於夏威夷茂宜島的 Grand Wailea 華爾道夫渡假酒店 (可另參餐廳官網)和位於南加州的 Hotel del Coronado，希爾頓格芮精選酒店 (該酒店園區有2部份另屬於希爾頓LXR酒店：Beach Village at The Del & Shore House at The Del ）。

A new dining concept is coming to DoubleTree by Hilton hotels with the inauguration of “piebird,” its new Americana-style restaurant that will begin opening at numerous DoubleTree properties. The first two that will open will be at the brand’s hotels in Nanuet, New York this fall and Asheville, North Carolina by the end of next year with more to follow. On the menu are dishes like chicken pot pie, tomato jam grilled cheese, biscuits and gravy, and regional dishes that lean into local options from Tex-Mex to southern comfort food.

隨著全新餐飲概念「piebird 餐廳」即將在希爾頓逸林酒店開幕，這個全新的美式餐廳陸續會在許多希爾頓逸林酒店迎賓接客。首兩家餐廳分別將在今年秋季在紐約州的納紐埃特的希爾頓逸林酒店酒店開幕，而位於北卡羅萊納州的阿什維爾之品牌餐廳，則將於明年年底啟用，並且後續會在更多據點開設。菜單上包括雞肉鹹派、烤番茄醬起司三明治、比司吉佐肉汁等菜餚，以及融合了德州加上墨西哥風味以及南方療癒美食等具當地特色的區域性菜餚。

And when it comes to food and sustainability, the Green Breakfast program from Hilton, which is now in place in more than a dozen hotels across the United Arab Emirates, is a meaningful change that could revolutionize the problem of restaurant food waste. It was originally tested during the extensive “iftar” evening buffets served at hotels during Ramadan.

說到食品和永續性的議題，希爾頓集團的「綠色早餐」計畫目前已在阿拉伯聯合大公國(阿聯酋)10多家酒店實施，這是一個深具意義的改變，有望徹底改變餐廳食物浪費的問題。「綠色早餐」計劃最初是在齋戒月期間，在酒店提供的豐盛的「開齋飯*」晚間自助餐中進行測試的。
*筆者按02：iftar 意指穆斯林在齋戒月期間，日落後開齋的晚餐，這是一天中的第二餐。齋戒月期間，穆斯林從日出前開始齋戒，直到日落後才有第二次進食用餐的機會。

While maintaining creative buffet presentations, some areas replace large serving dishes with individually plated portions by using artificial intelligence to determine the best serving size. Guests can take as many as they like, but typically take only what they think they can eat, helping to avoid waste. In other areas, signage along the buffet and in the restaurant helps to provide “behavioral nudges,” which also helps consumers feel like they are part of eco-friendly and social change.

在維持呈現自助餐「避免浪費食物」創意之際，有些區域憑藉著人工智慧技術以決定最適合的餐點份量，將大份量餐盤替換成小份量餐盤。用餐客人可以隨意取餐，但通常只取他們認為可以吃的份量，以避免浪費。在其他區域，自助餐檯和餐廳內的標示有助於提供「行為引導」*，這也有助於讓消費者感受到自己參與了環保和社會變革。
*筆者按03：nudge一字的英文原意是「用手肘輕推」，而「輕推理論」(Nudge Theory)就是運用適度誘因或鼓勵、提醒等方式，在不限制個人選擇自由的情況下改變人的決定。輕推(nudge ) 一詞，來自於芝加哥大學2位教授塞勒(Richard Thaler)以及桑思坦(Cass Sunstein)在2008年的暢銷書《Nudge: Improving Decisions About Health, Wealth, and Happiness》(中文書名：《推出你的影響力: 每個人都可以影響別人、改善決策, 做人生的選擇設計師》 )。傳統經濟學一向認為人類是理性的，會做出對自己最有利的選擇，但兩位教授從行為經濟學和心理學的角度出發，發現人類總是傾向於做出較差的決定，所以需要高明的選擇設計，形成一股推力，協助人們做出有利的決定。2017年10月，諾貝爾經濟學獎揭曉，塞勒(Richard Thaler)教授獲得殊榮，他倡導的「輕推理論」廣受矚目，成為影響當今政府決策的重要理論。(節錄自國家政策研究基金會的臉書貼文) 這輕推理論讓筆者聯想到動畫《葬送的芙莉蓮》中，芙莉蓮(Frieren)一直「輕推」著僧侶贊恩(Sein)，讓他願意踏上找尋當年摯友之旅同時也有著英雄冒險的經歷。

Over the years, Hilton’s breakfast research showed that bread and pastries represent one of the largest portions of food waste. Other items most commonly left over include porridge, congee, sambar, shakshuka and baked beans.

經過數年後，希爾頓集團在阿拉伯聯合大公國的早餐研究顯示，麵包和糕點是食物浪費的最大來源之一。其他最常見的剩餘食物包括粥(各式穀類熬煮而成者)、稀飯(以米熬煮而成者)、桑巴醬、北非蛋(沙卡蔬卡)和焗豆(茄汁豆)。

It was inspired from the brand’s Green Ramadan program, where its traditional iftar buffet dinners are grandiose affairs. Scaled across 45 hotels in 14 countries in the Middle East and Asia-Pacific regions, it brought about a 20% reduction in food waste.

這個研究計劃的靈感源自於希爾頓集團的「綠色齋戒月」計劃，因當地傳統的開齋自助晚餐是豐盛且排場大的盛事。該計畫涵蓋中東和亞太地區14個國家的45家飯店，使食物浪費減少了20%。

“Through this pilot project, we were able to learn and gather data on consumer behavior so we can build awareness and take meaningful action scalable at hotels and across the industry. We hope this initiative will inspire the sector to source locally and reduce food waste.” (透過這個試點項目，我們能夠了解並收集消費者行為數據，從而建立起對於顧客的覺察能力，並在旗下酒店乃至於整個酒店業採取切實可行的行動。我們希望這項措施能啟發餐飲業在當地採購食材，並減少食物浪費。」)

-Emma Banks, vice president, F&B strategy & development, EMEA, Hilton
(希爾頓集團歐洲、中東和非洲區餐飲策略與發展副總裁 Emma Banks)

Today, Hilton has achieved a 62% reduction in pre- and post- consumer food waste (the equivalent of more than 400,000 meals), which has kept almost 726 tons of CO2e (Carbon dioxide equivalents) emissions from entering the environment.

現今，希爾頓集團已將消費前和消費後的食物浪費量減少了62% (相當於40多萬份餐食），從而減少了近 726噸二氧化碳當量排放到環境中。

It has also developed a new zero-waste food menu starting at four hotels in the United Kingdom. This involved repurposing leftover food from buffets like pastries, fruit and coffee beans to make tasty puddings or pickling fruit and vegetables. Many of the restaurants’ sauces and stocks were made using vegetable stalks, trimmings, peelings and bruised fruits that are not attractive enough to display.

希爾頓集團還在英國的4家酒店率先推出了全新的零殘食菜單。菜單內容包括將自助餐剩餘的食物，例如糕點、水果和咖啡豆，加以重新運用，像是製作美味的布丁甜點或醃製水果及蔬菜。許多餐廳的醬汁和高湯都是用蔬菜的莖稈、邊角料、蔬果皮和不美觀的碰傷水果製作的。

Even hotel staff are seeing exciting changes. The newly reopened Waldorf Astoria New York worked with British designer Nicholas Oakwell to rethink what an iconic hotel uniform should look like. His designs mix contemporary boldness with retro style, which are sure to make these some of the most head-turning hotel uniforms in town.

就連酒店員工也見證了令人興奮的變化。最近重新開幕的紐約華爾道夫酒店與英國服裝設計師 Nicholas Oakwell 合作，重新構思這標誌性酒店的員工制服之造型。他的設計融合了現代大膽風格與復古格調，必將使紐約華爾道夫酒店的員工制服成為紐約市「回頭率最高」的酒店制服之一。

After all, this is the hotel where room service was first invented in the 1930s. And that’s a fitting update for such a key market like New York where Hilton can show off its latest moves to a global audience.

畢竟，這家酒店早在1930年代就已率先發明了客房送餐服務。對於像紐約市這樣的關鍵市場來說，這無疑是一次恰如其分的升級，希爾頓集團可以藉此向全球受眾展示其最新舉措與作為。

在2023年9月7日的文章《華爾道夫酒店的經典奢華 希爾頓集團的全球佈局》中，紐約華爾道夫酒店(Waldorf Astoria New York)原本預計是在2024年的晚期完工開幕，後來延後至2025年7月15日進行包含酒店客房、3個餐飲單位(Lex Yard、Yoshoku、Peacock Alley)的首波開幕，至於2025年9月1日的第二波開幕，則包含多功能宴會廳的全面啟用以及嬌蘭水療中心的開放。紐約華爾道夫酒店對於希爾頓家族及希爾頓酒店集團來說都是十分重要的珍寶，牢牢地鑲嵌在個人生命與企業發展歷程當中。下方的4則影片分別講述紐約華爾道夫酒店的過往歷史、酒店暨住宅改裝工程的設計構想、近年封館重大整修的簡介(2017~2025)以及品牌標誌性酒吧Peacock Alley的簡介，而做為紐約市乃至於全球瑰寶的紐約華爾道夫酒店，今年的重啟迎賓讓「The Greatest of Them All」的頂級奢華酒店之旅未完待續。恭禧紐約華爾道夫酒店重新開幕！