2012年全球前十大酒店集團與酒店品牌, 猜猜台灣有幾個? (之一)

The Top 10 Hotel Groups in the World: 2012 Shows Few Changes
(全球前十大酒店集團: 2012年顯示些許變化)
*取材翻譯自以下網站:
 http://www.hotel-online.com/News/PR2012_2nd/May12_HotelRankings.html



2012’s Ranking of Worldwide Hotel Groups and Brands; IHG Retains Top Spot in Groups With Nearly 660,000 Rooms, Best Western Retains Top Spot in Brands
(2012年全球酒店集團與酒店品牌的排名當中, 洲際酒店集團(IHG)以近66萬間客房數維持全球第一大酒店集團之名, 而最佳西方酒店(Best Western)則維持全球第一大酒店品牌之頭銜)–如果以酒店間數而言, 則是溫德姆酒店集團最大)


May 2012 – If there is no change in the leading groups, the significant growth of the supply of Hilton Worldwide will allow it to gain a position on the heels of the leader Intercontinental Hotels Group, and further mark its distance from the 3rd Marriott International. The latter, with steady growth among the Top 5, surpassed Wyndham Hotel Group. The franchise group strongly marked by its American presence did not keep pace with the development of its competitors on emerging territories with the same gusto.
(2012年5月- 如果在全球主導的酒店集團之間沒有變化, 希爾頓酒店集團布局的顯著成長將讓它得以緊跟在洲際酒店集團之後, 並進一步拉大與第三名萬豪酒店集團的差距. 而萬豪酒店集團憑藉著在前五大集團中相對穩定成長, 超越溫德姆酒店集團. 以美洲地區加盟型式著稱的溫德姆酒店集團並未與其他集團競爭者一樣熱衷於持續在新興地區拓展版圖.)


With development twice as strong as the average of leaders, especially in Asia-Pacific and Latin America, the Accor group is strengthening its 5th position and progressively reducing the gap separating it from the 4th step of the podium.
(雅高酒店集團憑藉著兩倍於其他酒店集團的拓展,尤其在亞太與拉丁美洲地區, 鞏固了它第五名的地位也漸進地縮小跟第四名次的差距)

The noteworthy event in 2012 is the thundering entry of the Chinese group Home Inns that literally doubled its capacity thanks to the takeover of its national competitor Motel 168. It dislodged Carlson Rezidor from 9th position and squeezed Hyatt Hotels out of the Top 10.
(2012年值得注意的事件是中國的如家快捷酒店集團以閃電之姿入榜. 如家快捷酒店集團完全併購它的競爭對手莫泰168酒店集團, 讓它得以全然擴張二倍大的集團陣容. 如家快捷酒店集團把Carlson Rezidor酒店集團趕到第十名, 連帶也把凱悅酒店集團擠出前十名之外.)

The classification of the top twenty brands worldwide does not reveal any spectacular changes. Only the noteworthy growth of Hilton Hotels against the drop of Comfort Inn allows the star brand of the eponymous group to win a position in the classification.
(在全球前二十大酒店品牌的列表中並未有任何特殊變化. 唯一值得注意的是希爾頓酒店集團相較於Comfort Inn集團的成長讓希爾頓集團得以在此列表中名列前五名.)

Holiday Inn completes the restructuring of its network around the New Generation concept that required it to adapt to the new standards by the end of 2011 or be forced to leave the network. With its mono-brand approach, Best Western continues to dominate the classification, nonetheless regrouping properties from different categories between Best Western, Best Western Premier and Best Western Plus.
(假日酒店完成新一代品牌精神的全球酒店重組, 這一項重組要求旗下酒店要在2011年年底全面採行新品牌標準, 不然就得被迫撤下品牌.  最佳西方酒店以其單一品牌操作仍然獨占鰲頭於排行中, 並持續以Best Western, Best Western Premier, 及Best Western Plus將旗下酒店重整.)

Home Inns naturally makes its entry in good standing in the Club of 20. With the steady development of its brands, especially Ibis and Mercure, Accor strengthens the position of its star brands and even makes Mercure climb a step, while Motel 6 pales in comparison.
(如家酒店集團自然而然排進前二十大酒店品牌的好名次. 雅高酒店集團憑藉其品牌的穩定發展, 尤其是宜必思及美居, 鞏固了它的星級酒店的地位, 也讓美居酒店有了大躍進, 然而Motel 6 則相形見絀.)

Capacity growth in 2011 by leading global groups and their primary brands remains globally modest and relies in great part on franchise development. Investors have difficult-y finding the proper financing in countries in the Western block and it is only by remedying the under-supplied hotel industry in emerging continents that the growth dynamic ca-n be maintained,” observes Georges Panayotis, president of MKG Group.
(MKG集團總裁, Georges Panayotis, 觀察指出: 全球酒店領導集團及其主要品牌在2011年客房數成長方面仍舊謹慎, 並且極度仰賴連鎖加盟的發展. 投資業主對於在西方國家中籌措資金感到困難, 而唯有在整併洲際間供給量不足的酒店產業加以對症下藥, 酒店產業的成長動力才得以持續.)

About MKG Group
Since 1985, MKG Group has built a reputation for solid business expertise and substantial know-how in the fields of tourism, lodging and food service. This enables MKG Group to meet the needs of each of its clients by providing the valuable analytical and decision-making skills necessary for success. www.mkg-group.com

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