國際連鎖酒店集團的「軟性品牌」產品策略是發揮自身集團「光環」最大價值，使其長期經營的品牌信譽和價值得以「更充分地變現」的方式，而對於品牌管理公司與業主來說，這策略是種「善巧方便的法門」，亦是「魚與熊掌可以兼得的最大公約數」。就台灣旅館市場的國際連鎖酒店集團老二─ 洲際酒店集團(IHG Hotels & Resorts)在強化自身軟性品牌的發展策略進程較其他「全品牌」國際集團業者來得晚些，2021年8月所推出的「Vignette Collection (洲至奢選)」， 是集團首個軟性品牌，致力精選富有個性特色的奢華酒店於旗下，到了2026年2月推出的「Noted Collection」則是鎖定與「高級位階(Premium)」的酒店業者合作。

其他國際同業則是相對早於洲際集團進行高級(premium)至奢華(luxury)位階的軟性品牌建置，並持續擴張與強化版圖。以台灣市場的國際連鎖酒店集團老大─ 萬豪酒店集團來說，「翡世之選(The Luxury Collection)」、「傲途格精選(Autograph Collection)」、「Design Hotels」、「臻品之選(Tribute Portfolio)」都已有台灣的據點，至於凱悅集團的「凱悅臻選酒店(The Unbound Collection)」與「凱悅尚選酒店(jdv by Hyatt)」、希爾頓集團的「麗秀睿酒店及度假村(LXR Hotels & Resorts)」、「希爾頓格芮精選酒店(Curio Collection by Hilton)」、「希爾頓啟繽精選酒店(Tapestry Collection by Hilton)」、溫德姆集團的「Registry Collection Hotels」、「Trademark Collection by Wyndham」以及雅高集團的「臻徽典藏(Emblems Collection)」、「美憬閣 (MGallery Collection)」等都是高級(premium)以上位階的軟性品牌 。

而中階(Midscale)酒店市場，不光是法國雅高集團(Accor Group)在2023年1月將軟性品牌觸角延伸至此一領域，推出「翰悅閣酒店 (Handwritten Collection)」，讓更多的獨立酒店業者得以進入「雅高心悅界 (ALL)」會員制的大宇宙，像是萬豪集團的「Series by Marriott」、凱悅集團的「凱悅奕選酒店(Unscripted by Hyatt)」、希爾頓集團的「傲辰精選酒店(Outset Collection by Hilton)」等也同樣著眼於中階至高階之間的酒店產品佈局。

上述所有國際同業由奢華至中階的軟性品牌(產品)皆在2025年以前推出，相形之下，洲際酒店集團在軟性品牌領域的研發進程就顯得慢些，這使得眾多以高級旅館(premium hotels)為物業定位的全球業主在Noted Collection 推出之前，即便有意與洲際集團合作，但卻又卡在產品未能盡如人意。不過，遲到總比不到好，洲際集團第二個軟性品牌 Noted Collection的預設 ，旗下每個酒店成員都經過精心挑選，期能呈現各家酒店之獨特視角與記憶點、酒店特有的體驗活動，以及由酒店軟硬體所啟發的對話交流，這些品牌的標誌性特色能確保賓客享受絕無僅有的住宿體驗。

放眼台灣旅館市場，本土旅館飯店可以做得到「高級(upscale)旅館」層級，至多可達「較高級 (upper-upscale)旅館」的「天花板」，於是，假設在「偏好保留自身特色、名稱乃至於家族傳承等因素」之前提下，加上洲際集團既有的品牌規格若與自家物業規格難以配對，則今年(2026年) 2月所推出的 Noted Collection或可成為未來的解方。至於，台灣本土業者為何沒有軟性品牌的產品，除了自家的硬性品牌之「自我認同」存在著深層問題，一直搞不定產品明確的核心價值、規格與升級方向，同時自家會員制與集團的規模難以引發台灣業主與開發商的興趣與胃口，想讓自家集團聲譽與價值順利「庇蔭」到軟性品牌有其門檻與鴻溝。至於「台灣旅館回收大王」的經營樣態，則是另一種「虛實整合」的「操作」，有業界人士曾表示「敢玩才敢大聲」。

台灣目前已有台北美福大飯店與洲際集團簽訂「洲至奢選」的合作意向書，未來有哪家台灣飯店業主有意加入Noted Collection旗下成員，不妨再觀察看看。

IHG Hotels & Resorts unveils new premium collection brand, Noted Collection™

洲際酒店集團推出全新高端精選品牌－Noted Collection™

17 February 2026 IHG Hotels & Resorts

InterContinental Hotels Group PLC (IHG) today announces the launch of its new premium collection brand, Noted Collection, with initial discussions already underway with multiple owners, including several with portfolios of hotels, for potential addition into IHG’s system.

洲際酒店集團有限公司(IHG)今日(2/17)宣布推出新的高端精選品牌「Noted Collection」，目前已與多家業主展開初步評估，其中包括一些擁有數家酒店的業主，以期能將自家酒店納入洲際集團體系。

Focused primarily on conversions in upscale to upper upscale, Noted Collection is designed to power the performance of high-quality, distinctive hotels and bring more outstanding choice and destinations to guests around the world. Many of the 2.3 million independent rooms globally across these segments could benefit from being a part of IHG’s powerful enterprise, which includes best-in-class revenue management, distribution and technology capabilities, and over 160 million IHG One Rewards members. IHG expects to reach more than 150 Noted Collection hotels around the world in the next decade.

Noted Collection 主要專注於高級(upscale)與較高級(upper upscale)酒店的改裝換牌合作，旨在提升高品質且風格獨具的酒店之績效表現，並為全球賓客(會員)帶來更多卓越的住宿選項和旅遊目的地。全球旅館市場的高級與較高級酒店中，約有230萬間的獨立酒店客房將受益於加入洲際集團的強大體系，該體系擁有業內領先的收益管理、分銷和技術能力，以及超過1.6億洲際優悅會會員。 洲際集團預計在未來十年內，將Noted Collection 酒店擴展全球超過150個據點。

Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts, said: “We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner. There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance.

洲際酒店集團執行長 Elie Maalouf 表示：「我們非常高興將 Noted Collection 品牌推向市場，這不僅完善了我們既有的高端品牌，也鞏固了「洲至奢選」品牌在「奢華暨生活方式」的產品領域的成功，以及 voco酒店和佳閣酒店(Garner)等快速增長的「適合改裝換牌」產品之成功。許多擁有高品質、獨具特色的酒店業主對於連接洲際集團平台與專業知能並進行開發合作有很大的興趣，Noted Collection則為他們提供了一個獨特且具吸引力的產品，有助於他們實現更佳的業績表現。

Last year we acquired urban lifestyle brand Ruby for must-visit city break destinations, and Noted Collection’s arrival underlines our continued commitment to invest in a powerful premium portfolio that meets evolving guest and hotel owner needs. Noted Collection will allow guests around the world to enjoy even more choice and new experiences with the trust of True Hospitality that comes with every stay at an IHG hotel.”

去年(2025年)，我們收購了都會生活風格品牌 Ruby，該品牌專注於打造必訪的城市度假勝地。而 Noted Collection 的加入，則彰顯了我們持續致力於投資打造強大的高端酒店品牌組合，以滿足不斷轉變的賓客和旅館業主的需求。 Noted Collection 將讓世界各地的賓客在享受洲際集團旗下酒店始終如一的真誠待客之道的同時，享受更多住宿選擇和全新體驗。

IHG’s 21st brand and 11th new brand in as many years, Noted Collection will occupy a distinct space within IHG’s premium portfolio alongside Crowne Plaza, voco, and Ruby, while complementing our distinctive luxury and lifestyle brands, Hotel Indigo and Vignette Collection. Noted Collection will roll out globally over time, beginning in the diverse Europe, Middle East, Asia & Africa (EMEAA) region.

作為IHG旗下第21個品牌，也是近11年來推出的第11個新品牌，Noted Collection將在IHG的高端酒店產品組合中佔有獨特的地位，與皇冠假日酒店、voco酒店和Ruby酒店並駕齊驅，同時與我們獨具特色的奢華暨生活風格品牌— 英迪格酒店和洲至奢選酒店形成互補。 Noted Collection將逐步在全球推廣，並在多元化的歐洲、中東、亞洲和非洲(EMEAA)地區推出。

A premium collection of one-of-one hotels, each Noted Collection property is thoughtfully curated for its distinct point of view, the experiences it reveals and the conversations it sparks. Three hallmarks ensure the guest experience across the Collection is truly distinct:

作為吸納獨特酒店成員的高級酒店精選品牌，Noted Collection 的每家酒店都經過精心甄選，旨在呈現其特殊的視角、所提供的體驗和觸發的對話。這三大標誌性特色確保 Noted Collection 酒店能為賓客帶來真正絕無僅有的住宿體驗：

● Noteworthy Stays: Each hotel is chosen for its distinct story, confident design, and individuality — forming a global portfolio defined by intrigue. From heritage icons to modern one-offs, every property leads its own conversation and enriches the Collection.

● Intriguing Moments: Guest experiences curated through an editorial lens. Signature moments — a cocktail, dish, ritual, or soundscape — reveal something unexpected, magnetic and locally connected. Food & Beverage becomes a cultural lens – intentional, narrative-driven and crafted to spark discovery.

● Conversation Starters: Hospitality that sparks genuine connection. Service is perceptive, warm and unforced — blending IHG’s True Hospitality with a conversational style that feels natural and personal. Thoughtful details, from handwritten notes to curated objects and cultural programming, create moments guests carry with them long after their stay.

● 值得銘記的住宿：每家酒店都因其獨特的歷史延革、自豪的設計風格和鮮明的個性而入選，共同組成這個充滿魅力與底蘊的國際酒店品牌。從歷史悠久的標誌性酒店到現代獨具特色的精品之作，每家酒店都擁有其獨特的魅力，並豐富了這個品牌。
● 引人入勝的時刻：以編輯的視角所精心策劃的賓客體驗。標誌性時刻— 無論是雞尾酒、菜餚、儀式或聲音地景— 都展現出意想不到的、極具吸引力的、與當地文化緊密相連的元素。餐飲成為一種文化視角—精心設計、敘事驅動，旨在激發探索靈感。
● 啟發對話的交流：熱情周到的服務，旨在建立真摯的連結。酒店的服務是細緻入微、熱忱溫馨、自然而然的狀態，融合了洲際集團的「真誠待客之道」和輕鬆自然、個人化的交流風格。從手寫字條到精心挑選的物品乃至於文化體驗活動，處處體現貼心的細節，讓賓客在退房離開後仍能長久回味種種難忘的美好時刻。

For hotel owners, Noted Collection offers high-quality hotels the opportunity to join a curated family of distinct, one-of-a-kind properties in leading urban and resort destinations, while retaining their hotel’s individual character and identity; and at the same time quickly connecting to and benefitting from IHG’s powerful enterprise, loyalty programme and global scale.

對於酒店業主而言，Noted Collection 品牌為高素質酒店提供了一個契機，使其能夠加入一個經由精心挑選、各具特色且獨一無二的酒店大家庭，這些酒店大都分佈在各大城市以及度假勝地，同時保留酒店既有的獨特個性和身份；同時，還能快速連結至洲際集團強大的企業資源、忠誠會員計劃以及接觸全球市場，並從中獲益。

To learn more about Noted Collection, visit www.notedcollection.com.

要了解更多關於 Noted Collection 的資訊，請訪問www.notedcollection.com

In new collection brand, IHG seeks to woo two cohorts: travelers and owners

IHG推出全新精選品牌，旨在吸引兩類客戶群：旅客和業主

February 17, 2026 Hotelsmag.com by Denis Stackeusky

IHG Hotels & Resorts has launched Noted Collection, its 21st brand focused on conversions in the upscale and upper-upscale segment. In a high-cost-of-capital environment, where new development remains scarce, the brand serves to coax owners to convert existing properties into the IHG network.

洲際酒店集團推出了旗下第 21 個品牌—Noted Collection，專注於高端和較高端酒店的改裝換牌。在高資金成本、新開發案仍不多的大環境下，這個品牌旨在吸引業主將現有物業納入洲際酒店集團旗下。

IHG said it expects Noted Collection to reach more than 150 hotels worldwide within the next decade. The brand’s roll out will begin in the EMEA region, operating within the company’s premium family of brands alongside Crowne Plaza, voco and Ruby.

洲際酒店集團表示，預計未來十年內，Noted Collection將在全球擁有超過150個酒店成員。該品牌將首先在歐洲、中東和非洲地區推出，並與皇冠假日酒店、voco酒店和Ruby酒店等品牌一同作為集團旗下的高端品牌經營。

“We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner. There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance,” said CEO Elie Maalouf.

洲際酒店集團執行長 Elie Maalouf 表示：「我們非常高興將Noted Collection推向市場，它與我們現有的高端品牌相輔相成，並以『洲至奢選』在奢華暨生活風格領域的成功，以及快速增長的voco酒店與佳閣酒店等適合改裝換牌的產品為基礎而發展。擁有高品質、獨具特色的酒店業主們渴望加入我們強大的支援平台和專業知能的體系，而Noted Collection 提供的是一個具特色且極富吸引力的酒店產品，同時也是通往更佳的績效之途徑。」

At the same time, the company also reported its full-year 2025 results, delivering double-digit profit growth, record hotel openings and more than $1.1 billion in shareholder returns, as the global hotel group continued to expand its system despite uneven trading conditions in key markets.

同時，洲際酒店集團也公佈了2025年的全年財報，實現了兩位數的利潤增長、創紀錄的酒店開業數量以及超過11億美元的股東回報。儘管全球主要市場的環境不盡人意，但洲際酒店集團仍在繼續擴張其版圖。

Operating profit from reportable segments rose 13% year over year to $1.265 billion, while adjusted earnings per share increased 16% to 501.3 cents. Fee margin expanded 3.6 percentage points to 64.8%, reflecting operating leverage and growth in ancillary fee streams.

年度財報中的營業利潤年增13%至12.65億美元，調整後每股盈餘(扣除非經常性損益後每股盈餘)成長16%至501.3美分。收費利潤率提升3.6個百分點至64.8%，反映了營運槓桿效應與附加費用收入的成長。

RevPAR growth led by EMEAA (歐洲、中東和亞非地區引領RevPAR成長)

RevPAR increased 1.5% in 2025, driven primarily by strength in EMEAA, where RevPAR climbed 4.6%. The Americas posted modest growth of 0.3%, while Greater China declined 1.6% for the year, though trends improved in the fourth quarter. Average daily rate rose 0.8% globally and occupancy increased 0.5 percentage points.

每間可售房收入在2025年成長了1.5%，主要受益於歐洲、中東、非洲和亞洲地區(EMEAA)的增長，該區域的每間可售房收入成長4.6%。美洲區的表現則較為溫和，為0.3%，至於大中華區全年下滑1.6%，不過第4季的走勢有所改善。綜觀全球表現，每日平均房價提高0.8%，住房率提升0.5個百分點。

In the U.S., RevPAR declined 0.1% amid softer international inbound demand and reduced government and corporate travel in the second half of the year. Outside the U.S., RevPAR grew 4%, with gains across Canada, Mexico and Latin America and the Caribbean.

以美國區的表現來看，受2025年下半年國際入境需求疲軟以及政府和企業差旅減少的影響，每間可售房收入下降了0.1%。美國以外的美洲區，每間可售房收入則成長了4%，其中加拿大、墨西哥以及拉丁美洲和加勒比海地區均實現了收益成長。

By segment, business travel rooms revenue increased 2% YOY, group revenue rose 1%, and leisure demand was broadly flat, indicating continued normalization across stay occasions.

以客源來看，商務客的客房收入年增 2%，團體客源收入成長 1%，休閒客源的需求基本上持平，顯示住宿需求持續正常化。

Record openings and pipeline growth (創紀錄的開幕酒店與籌備酒店增長)

IHG ended the year with 1.026 million rooms across 6,963 hotels worldwide. The company opened a record 443 hotels in 2025, adding 65,078 rooms, up 10% year over year. Net system growth was 4.7% excluding the removal of rooms previously affiliated with The Venetian Resort Las Vegas.

洲際酒店集團截至2025年年底在全球有6,963個據點，總客房數達102.6萬間。該公司在2025年已創下紀錄，新增443家酒店，新增客房數65,078間，較去年(2024年)同期成長10%。若不計入先前隸屬於拉斯維加斯威尼斯人度假酒店的客房，整體淨成長率為4.7%。

The development pipeline reached 340,526 rooms across 2,292 hotels, up 4% year over year and equivalent to 33% of the existing system. IHG signed 102,054 rooms (694 hotels) during the year, with conversions representing 52% of openings and 40% of signings. Greater China and EMEAA led system expansion, with adjusted net growth of 8.7% and 7.9%, respectively.

2025年洲際酒店集團興建籌備中的酒店開發案共有2,292間酒店，其客房總數達340,526間，較2024年同期成長4%，相當於集團現有酒店數的33%。洲際酒店集團2025年內新簽約酒店數為694家，總客房數102,054間，其中改裝換牌的開發案佔新開幕酒店的52%，為已簽約案的40%。大中華區和歐洲、中東、非洲及亞太地區帶領全集團擴大增長，調整後淨成長率分別為8.7%和7.9%。

Maalouf said the company delivered “excellent financial performance” despite turbulent trading conditions and highlighted continued brand expansion, technology investment and owner returns as key drivers of growth.

洲際酒店集團執行長 Elie Maalouf 表示，儘管市場環境動盪，但自家公司仍取得了「優異的財務表現」，並強化持續性的品牌擴張、技術投資和業主投報程度作為集團成長的關鍵驅動因素。

“Thanks to the hard work of our teams we delivered excellent financial performance in 2025 and in the face of some turbulent trading conditions. Supported by attractive long-term industry demand drivers and our proven ability to capitalize on our scale and diverse fee streams across segments and geographies, we enter 2026 with confidence,” added Maalouf.

集團執行長 Elie Maalouf 補充道：「由衷感謝我們團隊的努力成果，我們在2025年獲得了絕佳的財報表現，即便是在一些動蕩的市場環境下。在具吸引力的長期產業需求的驅動因素加上我們善於運用自身規模和跨領域、跨地區的多元費用來源之成熟能力支撐下，我們對於2026年的表現充滿信心，」。